Nordic technology update – Norway
1.
The view from GP Bullhound
2.
Introduction to GP Bullhound
3 articles
3.
GP Bullhound’s view on Norwegian tech
3 articles
4.
Norway’s shifting landscape
11 articles
5.
Profile: Breakout companies
6 articles
6.
Profile: Leading investors
5 articles
7.
Norwegian public market performance
4 articles
8.
Disclaimer
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Important disclosures appear at the end of this report. GP Bullhound Corporate Finance Ltd and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority. GP Bullhound Inc is a member of FINRA. GP Bullhound Hong Kong Limited is authorised and regulated by the Securities & Futures Commission.
Nordic technology update – Norway

THE NEW KID ON THE NORDIC TECH BLOCK



Daniel Lilliehöök
PARTNER
The view from GP Bullhound
Gustav Nilsson
ANALYST
Norway has efficiently leveraged knowledge in legacy sectors to produce some of the most interesting European companies in niche verticals."
Introduction to GP Bullhound
A leading technology advisory and investment firm, providing transaction advice and capital
GP Bullhound’s view on Norwegian tech
As Norway pushes towards innovation, the tech ecosystem is maturing at a rapid pace
Norway’s shifting landscape
From oil and gas to tech, we take a closer look at the region going green 
Profile: Breakout companies and leading investors
Today’s leading venture builders and investors in the Norwegian tech space 
Norway’s public market performance
See how key companies and the Software, Digital Media, Digital Services, and Marketplaces sectors have evolved since 2020
Historically, the Norwegian economy has been dominated by the offshore sector. However, as the country transitions from its dependence on oil, significant local and international capital has flowed into the technology sector, capitalising on a highly educated workforce and leading to a large number of successful companies, including several Unicorns.”
Introduction to GP Bullhound
GP Bullhound’s full service offering towards clients
Global presence and local expertise for seamless service
Select Nordic and international credentials
GP Bullhound has closed 30+ deals YTD
NORDIC
international
GP Bullhound’s view on Norwegian tech
As Norway pushes towards innovation, the tech ecosystem is maturing at a rapid pace
From oil to tech – strong fundamentals enabling transition
With significant engineering and technical competencies, Norway's skilled workforce is being re-deployed from oil to tech
​Sources: GP Bullhound Insights, World Bank, Norwegian bureau of statistics, Power Circle, Finnish automotive agency, Norwegian Electric car association, Stat DK
Favourable macroeconomic factors
Undergoing a structural industrial shift
(#k, $ per barrel) 
Significant local and international investment 
Norwegian Unicorns have emerged due to the injection of capital 
As Norway increasingly invests in innovation – transitioning away from the traditional pillars of its economy such as oil and gas – the tech ecosystem is maturing at a rapid pace


The results of this transition are becoming visible not least due to the number of companies obtaining Unicorn status – 3 out of 9 Unicorns have been created during 2021 alone


As a result, international financial investors have become more active in investing in Norwegian tech companies, thus accelerating the development
Norwegian sector activity since 2017
Norwegian Unicorns
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Number of transactions
Themes underpinning the Norwegian tech scene
A NORDIC PROPERTY AND CONSTRUCTION TECHNOLOGY POWERHOUSE 
  • Norway has generally had an above EU-average penetration in terms of internet users, and in September 2021, the government announced a 5-year plan to digitally transform the education system

  • With good connectivity and openness from the government to adopt technology in education, it is no surprise that companies such as Kahoot!, Inspera, and Conexus have emerged

  • Companies such as Kahoot!, Inspera, Skooler and itslearning are proof that the sector attracts interest from VCs, private equity and international investors
A EUROPEAN HOTSPOT FOR EDTECH STARTUPS
DEEP-ROOTED KNOW-HOW IN VIDEO TECHNOLOGY
  • The roots date back to Tandberg, a video conferencing technology company that was acquired by Cisco for a total consideration of $3.4bn in 2010 – effectively becoming the first Norwegian Unicorn 

  • Former employees of Tandberg have later founded companies within video conferencing such as Pexip, Whereby and Neat – further proving a sustained know-how in video technology

  • Additionally, the cluster has created spillover effects into adjacent verticals such as VR, AR and VFX
OIL LEGACY FACILITATES CREATION OF INNOVATIVE INDUSTRIAL SOFTWARE COMPANIES
  • Having been dependent on oil for more than half a century, the Norwegian oil economy is now rapidly transitioning towards a more sustainable economy, where IT plays a bigger role

  • As the transition has taken place, Norwegian entrepreneurs have built and developed technology applications in industrial settings

  • Today, Norwegian companies such as AutoAtore, Cognite, Navtor and Xeneta serve blue-chip logistics, energy, and shipping companies globally
  • With a broad pool of engineers – particularly within energy, construction and deep-tech – Norway has demonstrated great potential within proptech

  • Norwegian entrepreneurs and financial sponsors have led the wave of the property and construction tech boom in the Nordics

  • Norwegian companies within this space are attracting significant interest from strategics, having resulted in acquisitions such as Dimension10 by Varjo and Spacemaker by Autodesk
Norway’s shifting landscape
From oil and gas to tech, we take a closer look at the key transaction trends 
Norwegian technology firms are receiving more and more interest from financial investors, both local as well as international
Increasing interest in Norwegian tech
($bn, accumulated investments from financial sponsors)
​Sources: GP Bullhound Insights, NVCA; Note: Accumulated value from 2007 and onwards. Transaction values translated using USD/NOK rate of 8.00
Strong growth in investments into Norwegian tech
The emerging tech landscape encompasses multiple subsectors
Multiple subsectors are forming based on Norway’s traditional strongholds as well as deep-rooted industrial competence
Fertile ground for tech Unicorns 
One-third of all Norwegian Unicorns reached this coveted status in 2021 alone, with many more waiting in the wings
Norwegian tech Unicorns 
($m)
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Overview of listed Norwegian tech companies
The Norwegian stock market has seen a high inflow of companies in the past two years – particularly software small caps
YTD share price performance and market cap
($m)
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Valuation multiples of listed Norwegian tech companies
Digital Media and Software firms are priced at the highest valuations – global category leaders rewarded by investors
EV/LTM Revenue
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Norwegian tech M&A activity
High activity levels during the last three years driven by both strategic and financial acquirers
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Select Norwegian M&A transactions, 2020-2021 YTD
Norwegian M&A transactions, 2017-2021 YTD
($m, #)
Largest Norwegian M&A deals in the past 10 years
Visma stands out in Norway, with numerous transactions, including both majority and minority deals
($bn)
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021; Note: Includes only majority deals with disclosed values between from 2011-06-31-2021-09-30
Norwegian tech IPOs since the Covid outbreak
Norwegian tech IPOs have been dominated by software businesses since the pandemic began, supported by highly regarded local institutional investors
Market cap per company
($m)
EV/Revenue 2021E
Select IPOs, 2020-2021 YTD
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Norwegian capital raisings
Select transactions, 2020-2021 YTD
Deal volume and value per year, 2017-2021 YTD
($m)
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Significant increase in interest for Norwegian tech companies in 2021, particularly from prominent international investors, driving larger round sizes
Norwegian capital raising in a Nordic context
Norwegian fundraising volumes are catching up to the levels of Denmark and Finland
Total funds raised in the Nordics last 10 years
($bn)
Largest Norwegian fundraises last 10 years 
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Select Norwegian tech investors
Norway boasts a strong local tech ecosystem as well as significant investments from prominent international investors
Profile 
breakout companies 
Jørn Lyseggen, Founder and Chairman of Meltwater
Acquired Linkfluence, a France-based provider of a social media marketing platform, for $50m
Acquired Klear, an Israel-based provider of an influencer marketing analytics platform, for $18m
Acquired Owler, a US-based operator of a business information and analytics platform, for $25m
Jørn Lyseggen 
FOUNDER & CHAIRMAN 
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
  • Meltwater is a provider of business intelligence, brand management and social media analytics software

  • The platform helps corporates to generate actionable intelligence that facilitates strategic decision making

  • Global footprint with 27,000 customers across more than 120 countries

  • Founded in 2001, Meltwater employs over 2,000 people and is listed on the Oslo Stock Exchange 
CEO & FOUNDER
  • Gelato is an online marketplace for print-on-demand products that are tailored towards a customer-preferred image or text

  • Its products and services are used by private individuals, e-stores as well as enterprises

  • The company has fulfilled more than 10 million orders – most of which are delivered within three days

  • Founded in 2007, Gelato produces across 33 countries, with a total outreach of more than 200 locations globally
Henrik Müller, CEO & Founder of Gelato
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Henrik Müller
John Magnus Lervik, CEO & Co-founder of Cognite
John Magnus Lervik
CEO & CO-FOUNDER
  • Cognite is an industrial software provider towards the energy, manufacturing and asset-intensive industries

  • The software platform contextualises operational data, enabling improved maintenance, production, safety and energy-efficient operations

  • Trusted by prominent industrial companies including Saudi Aramco, Idemitsu and Alfa Laval

  • Founded in 2017, Cognite has 500+ employees across three offices
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Eilert Hanoa, CEO of Kahoot!
Acquired Digital Teaching Tools Finland, a Finland-based provider of an online teaching platform, for $12m
Acquired Motimate, a Norway-based provider of an employee engagement platform, for $25m-27m
Acquired Clever, a US-based provider of a digital learning platform, for $500m
Eilert Hanoa
CEO
  • Kahoot! is an online learning platform and interactive presentation software

  • The platform is offered as freemium SaaS to corporates, individuals and educational institutions

  • The platform is used by +9 million teachers and more than 95% of Fortune 500 companies

  • Founded in 2012, Kahoot! employs a little more than 500 people and is listed on the Oslo Stock Exchange 
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Terje Wibe, CEO of Mercell
  • Mercell is a leading provider of a tendering and procurement platform, offered as SaaS

  • The platform provides procurers with a 360-degree view of tenders in the market

  • Undisputed leader in the Nordics – has further foothold across 10+ European countries

  • Founded in 1999, Mercell employs over 700 people and is publicly listed on the Oslo Stock Exchange
Acquired Visma Commerce, a Norway-based provider of a public procurement platform, for $235m
Acquired Negometrix, a Netherlands-based provider of an e-tendering software, for $33m
Acquired Cloudia, a Finland-based provider of contract management software, for $125m
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Terje Wibe
CEO
Sindre Haaland, CEO of SalesScreen
Sindre Haaland
  • SalesScreen is a leading sales performance management platform, enabling customers to engage and motivate internal sales teams through gamification of sales activities

  • The platform includes features such as sales competitions, endorsements, sales coaching and performance tracking

  • Founded in 2011, the company employs over 40 people and is headquartered in New York
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
CEO
Profile 
leading investors 
Description
Key people
Erik Fjellvær Hagen
CO-FOUNDER & MANAGING PARTNER
Eivind Bergsmyr
PARTNER
Joar Welde
PARTNER
Fund size evolution
(NOKm)
Select portfolio companies
Leading European supplier of e-procurement solutions
Norway/UK-based provider of gamified 3D simulations and e-learning software
Viking Venture
Invests in fast-growing B2B software companies in the Nordics with international potential

Typically does minorities stakes in companies having revenues above $3m through SPVs and Norway´s first SPAC

Founded by Erik Hagen and Jostein Vik in 2001, the firm employs over 15 investment professionals and is headquartered in Trondheim, Norway

Recent platform investments include:

  • Jun-21: Acquisition of Sweden-based Workbuster AB, Grade AB and Varbi AB to create a leading Nordic HR software company
  • Jan-21: Encode, a Denmark-based provider of marketing software
Jostein Vik
CO-FOUNDER & PARTNER
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021; Note: SPV funds have been used to acquire companies from 2014 and onwards
Global leader in student recruitment for universities
Nordic leader within software for facility and energy management
TRK Group
Description
Private investment company of Trond Riiber Knudsen that focuses on early-stage investments

Sector focus includes disruptive technologies, consumer- and enterprise software companies headquartered in Norway and Emerging Africa

The firm was founded in 2015 by Trond Riiber Knudsen after having spent 20+ years in management consulting

Recent investments include:

  • Aug-21: Aidee.io, provider of a wearable device that monitors blood pressure
  • Jul-21: Imsure, provider of product insurance that is offered at checkout in e-stores
Select portfolio companies
Key people
Norway-based provider of a content management software platform
Norway-based provider of gamified 3D simulations and
e-learning software
Norway-based provider of construction monitoring software
Norway-based provider of a cloud-based recruitment platform
Norway-based provider of corporate payment solutions 
Norway-based operator of a marketplace for home delivery of groceries 
Norway-based network of design, branding and advertisement agencies 
Norway-based provider of product traceability software
Trond Riiber Knudsen
FOUNDER AND MANAGING DIRECTOR
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Verdane
Description
Investor in tech-enabled growth and buyout companies in Northern Europe

Focus verticals include B2B software, consumer software and eCommerce

Stake-agnostic, typically investing €10m-80m in each opportunity

Founded via a spin-off from Four Seasons Venture in 2003 by Bjarne Kveim Lie and Thomas Falck – employs 70+ across 6 offices

Recent investments include:

  • Jun-21: Wunderflats, a Germany-based marketplace for temporary furnished housing
  • Jun-21: MATCHi, a Sweden-based racket sports booking platform
Key people
Select portfolio companies
Frida Einarson
PARTNER, FUNDS AND CUSTOMERS
Pål Malmros
PARTNER
Emanuel Johnsson
PARTNER
Norway-based provider of customer experience and survey management platforms
Norway-based provider of HCM software for recruitment, onboarding and talent management
Sweden-based provider of a PIM platform to
e-commerce businesses 
Sweden-based provider of point of sale software sold to cafés, restaurants and hotels 
Fund size evolution
Bjarne Kveim Lie
CO-FOUNDER & MANAGING PARTNER
(SEKm)
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Summa Equity
Description
Thematic investment approach, focusing on industries supported by megatrends within resources efficiency, changing demographics & tech-enabled business

Deploys between €25m-60m in companies that addresses global social, environmental and business challenges

The firm was founded by Reynir Indahl in 2016 and employs 40+ staff across offices in Oslo and Stockholm

Recent investments include:

  • Jul-21: Axion BioSystems, provider of hardware and related software for cellular analysis
  • Jun-21: Myneva Group, provider of software for the social care sector
Fund size evolution
Key people
Select portfolio companies
($m)
Reynir Indahl
FOUNDER & MANAGING PARTNER
Christian Melby
CHIEF INVESTMENT OFFICER
Gisle Glück Evensen
PARTNER
Martin Gjølme
PARTNER
Sweden-based provider of a cloud-based platform for e-invoicing and accounts payable automation
Sweden-based provider of software applications for the construction industry
Sweden-based provider of software that optimises energy consumption of buildings
Norway-based provider of digital records management software
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
FSN Capital
Description
Select portfolio companies
Key people
Mid-market buyout investor seeking to acquire majority stakes in companies based in Northern Europe

The firm pursues control investments in companies with enterprise values ranging between €50m-300m

The firm was founded by Frode Strand-Nielsen in 2000 and has offices in Norway, Denmark, Sweden and Germany

Recent investments include:

  • May-21: Omegapoint, Sweden-based provider of cybersecurity- and digitalisation services
  • Dec-20: Tasking, Germany-based provider of embedded software development tools
Fund size evolution
Partrice Jabet
PARTNER
Robin Mürer
PARTNER
Marcus Egelstig
PARTNER
Netherlands-based provider of CRM- and customer engagement consulting services 
Sweden-based provider of IT infrastructure- and cloud services
Sweden-based provider of cybersecurity- and secure digitalisation services
Germany-based provider of logistics and freight management software
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
(€m)
Frode Strand-Nielsen
FOUNDER & MANAGING PARTNER
Norwegian public market performance
HOW KEY COMPANIES AND THE SOFTWARE, DIGITAL MEDIA, DIGITAL SERVICES, AND MARKETPLACES SECTORS HAVE EVOLVED SINCE 2020
Listed Norwegian tech companies
Adevinta and Kahoot! stand out as the highest valued companies,
at 10x+ 2021E revenues
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021
Share price evolution – Norwegian Software
Top performing companies found in the healthcare software vertical
Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021; Note: Indexed to 100
Share price evolution – Norwegian Digital Services
Crayon stands out as the star performer among listed digital services companies
Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021; Note: Indexed to 100
Share price evolution – Digital Media and Marketplaces
Despite the drawback in the last three months, Kahoot! is the star performer among listed Norwegian digital media firms
​Sources: GP Bullhound Insights, Capital IQ, PitchBook and MergerMarket as per 30 September 2021; Note: Indexed to 100
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